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About Umang

Inter-generational transmission of empowerment from mothers to daughters

Umang identifies education and economic aspirations as critical elements that can address regressive social norms around child/early marriage and enable girls to grow up as productive human resources, thus leading them towards pathways of empowerment. With the aim to reduce incidence of child/early marriage in high-prevalence districts in Jharkhand and empower adolescent girls.

PCI India has partnered with Jharkhand State Livelihood Promotion Society (JSLPS) to pilot the model in Jamtara and Godda districts of the state.

Considering that mothers share a close relationship of trust & influence with their daughters, Project Umang is designed on the principle of inter-generational transmission of empowerment from mothers to daughters, whereby PCI is working with mothers & members from women’s collectives (Self-Help Groups – SHGs) as a means for developing agency among their next generation of adolescent daughters.

Aim mother daughter

Umang: Theory of Change

Empowering members of women’s collectives that enables them to nurture the aspirations of adolescent girls

System Level

Elicit collective leadership among members (for engagement with duty bearers on gender issues)

System Level System Level

Community Level

Encourage members to build peer support (enabling environment for girls)

Community Level System Level

Household Level

Enhance negotiation skills & decision-making of women (to voice their daughters’ concerns)

Household Level System Level

Kishori Help Desk

Counselling support to adolescent girls on education, career, SRHR & skills training and linking with govt schemes

Kishori Help Desk System Level
System Level Kishori Help Desk

Kishori Help Desk

Counselling support to adolescent girls on education, career, SRHR & skills training and linking with govt schemes

Empowered Girls

Girls capable to fulfil their aspirations and be productive human resource

empowerd girl System Level
empowerd girl

Empowered Girls

Girls capable to fulfil their aspirations and be productive human resource

Umang aspires for

  • Improved choice & voice of mothers in household decision-making
  • Enriched mother-daughter bonding
  • Shift in regressive social norms at community level
  • Enhanced value of the girl child
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Design

Intervention icon

Intervention

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Umang Roadmap